Hi, I'm Jessie!
I'm a digital designer, currently leading UX at Spark No. 9.

I turn business strategy into digital products and brand experiences. Currently, I'm based in NYC with my two cats.

Explore my work

Select Projects*

*Want to see more?
Happy to share full case studies.
Let's connect!

Hand holding phone displaying 'Schedule a Repair' with leaking pipe and broken AC unit icons nearby.

HomeServe

Redesigning and repositioning a nationwide home repair company to appeal to a younger generation of homeowners.

Roi

PRODUCT TESTING

Designing a financial planning app for Consumer Reports, built to make saving for real goals feel approachable.

Consumer Reports artwork cover

Consumer Reports

PRODUCT TESTING

Designing marketing materials for a nonprofit dedicated to unbiased product testing and consumer advocacy.

Zest artwork cover

Sparky

DIGITAL PRODUCT

Vibe-coding a client intake tool.

DIG INN

Repositioning a fast casual restaurant brand to reach new audiences through -in-market testing.

Star Anise artwork cover

Star Anise

Creating a quarterly print and digital magazine celebrating Chinese American culture in New York.

Mocaa homepage

MOCAA

Building an online platform that connects university applicants with experienced college consultants

Let's connect!

jessieyaodesign@gmail.com

linkedin.com/in/jessieyao-design