Hi, I'm Jessie!
I'm a digital designer, currently leading UX at Spark No. 9.

I turn business strategy into digital products and brand experiences. Currently, I'm based in NYC with my two cats.

Explore my work

Select Projects*

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Happy to share full case studies.
Let's connect!

Hand holding phone displaying 'Schedule a Repair' with leaking pipe and broken AC unit icons nearby.

HomeServe

Redesigning and repositioning a nationwide home repair company to appeal to a younger generation of homeowners.

Consumer Reports artwork cover

Consumer Reports

NEW PRODUCT TESTING

Designing marketing materials for a nonprofit dedicated to unbiased product testing and consumer advocacy.

DIG INN

Repositioning a fast casual restaurant brand to reach new audiences through -in-market testing.

Star Anise artwork cover

Star Anise

Creating a quarterly print and digital magazine celebrating Chinese American culture in New York.

Mocaa homepage

MOCAA

DIGITAL PRODUCT

Building an online platform that connects university applicants with experienced college consultants

Zest artwork cover

ZEST

DIGITAL PRODUCT

Imagining a contemporary Asian Jazz festival at MOCA Geffen in Los Angeles.

Let's connect!

jessieyaodesign@gmail.com

linkedin.com/in/jessieyao-design