Hi, I'm Jessie!

I'm a UX designer.

I turn business strategy into digital products and experiences.

Explore my work

Select Projects*

*Want to see more?
Happy to share full case studies.
Just shoot me an email!

Hand holding a phone with HomeServe’s Schedule a Repair screen, next to a leaking pipe and a broken AC unit.

HomeServe

Redesigning and repositioning a nationwide home repair company to appeal to a younger generation of homeowners.

Roi’s Your goals screen next to a green piggy bank mascot holding a calculator, with the line “Your personal finance buddy.”

Roi

PRODUCT TESTING

Piloting a financial planning app for Consumer Reports, built to make saving for real goals feel approachable.

Consumer Reports ad reading “You depend on what’s in your kitchen,” with a coffee maker, air fryer and skillet.

Consumer Reports

Designing marketing materials for a nonprofit dedicated to unbiased product testing and consumer advocacy.

Sparky banner reading “Your product is ready. Let’s figure out how to launch it.”

Sparky

DIGITAL PRODUCT DESIGN

Designing and building a client intake tool to replace Spark No. 9's workshop.

DIG INN

Repositioning a fast casual restaurant brand to reach new audiences through in-market testing.

TED Membership tote bag with an illustration of 3 people holding up the Earth and the words “Change the world.”

TED

Testing positioning strategies to attract new members to TED.

Star Anise magazine covers on Chinatown, boba liberalism and rappers made in China.

Star Anise

Creating a quarterly print and digital magazine celebrating Chinese American culture in New York.

Mocaa, a marketplace for college admissions consultants, shown on a phone and desktop.

Mocaa

Building an online platform that connects university applicants with experienced college consultants.

Let's connect!

jessieyaodesign@gmail.com

linkedin.com/in/jessieyao