Redesigning and repositioning a nationwide home repair company to appeal to a younger generation of homeowners.

Designing a financial planning app for Consumer Reports, built to make saving for real goals feel approachable.

Designing marketing materials for a nonprofit dedicated to unbiased product testing and consumer advocacy.

Vibe coding a client intake tool to replace Spark No. 9's workshop.

Repositioning a fast casual restaurant brand to reach new audiences through -in-market testing.

Testing positioning strategies to attract new members to TED.

Creating a quarterly print and digital magazine celebrating Chinese American culture in New York.

Building an online platform that connects university applicants with experienced college consultants.