DIG INN

SERVICE

MARKETING

PROJECT TYPE

AGENCY CLIENT

DIG INN needed to reposition itself to reach new customers. Through rounds of creative testing, Spark No. 9 validated a brand message centered on real, freshly cooked food that doesn't compromise on convenience. I led the creative team in designing the ads, organic posts, and landing pages that brought this new positioning to market.

Social Ads

Each creative execution leaned into a specific angle of the "real food" message to test which framing resonated the most with new and existing audiences.

DIG ad: “Delicious food, from scratch,” with a chef cooking broccoli.

DIG INN post: “DIG it your way,” with two grain bowls.

DIG post: “Ready, set, DIG,” with a chef cutting chicken.

DIG ad: “For the love of good food,” with a guest eating a bowl in store.

DIG ad: “Protein or veg?” with a chef cutting chicken next to one cutting cauliflower.

DIG post: “Good food made easy,” with the classic DIG bowl.

Landing Pages

I designed multiple landing page variations to test alongside the social campaign, each highlighting a different "real food" to measure which message drove the most orders.

DIG landing page with a grain bowl hero, menu categories and a build-your-own bowl section.

DIG mobile page reading “Cooked with love by DIG” above chefs chopping greens and slicing chicken.

DIG mobile page reading “As local as it gets” with a smiling chef carrying fresh prep.

DIG mobile page reading “Comfort food without the work” with meatballs, sweet potatoes and mac and cheese.

TED Membership tote bag with an illustration of three people holding up the Earth and the words “Change the world.”

DIG INN

Social Ads

Landing Pages

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