DIG INN

SERVICE

Marketing

PROJECT TYPE

AGENCY CLIENT

DIG INN needed to reposition itself to reach new customers. Through rounds of creative testing, Spark No. 9 validated a brand message centered on real, freshly-cooked food that doesn't compromise on convenience. I led the creative team in designing the ads, organic posts, and landing pages that brought this new positioning to market.

Social Ads

Each creative execution leaned into a specific angle of the "real food" message to test which framing resonated the most with new and existing audiences.

Delicious food, from scratch. A man cooking broccoli.

For the love of good food. A person eating a bowl of DIG in store.

Protein or veg? Side by side comparison showing DIG chef cutting chicken vs. cutting cauliflower.

Good food made easy. Showing DIG classic bowl.

Landing Pages

I designed multiple landing page variations to test alongside the social campaign, each highlighting a different 'real food' to measure which message drove the most orders.

Black tote bag with illustration of three people holding up a blue and black Earth, text below says 'CHANGE THE WORLD. TED Membership'. Yellow rectangle on left reads 'WE'RE CELEBRATING OUR NEWEST MEMBERS'. A small illustrated person in a yellow top is waving while hanging on the right strap of the bag.

DIG INN

Social Ads

Landing Pages

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