HomeServe

SERVICES

REBRANDING

MARKETING

APP DESIGN

PROJECT TYPE

AGENCY CLIENT

HomeServe brought in Spark No. 9 to reposition its brand and expand its customer base to younger homeowners, including testing a new on-demand repair service. Over a three-month engagement, I designed social ads and landing pages that tested repositioning strategies and validated demand for the new service, along with a scheduling flow that brought it to life.

Brand Redesign

The rebrand kept what worked: the logo, fonts, and signature red. From there, we built a bolder, quirkier identity with updated secondary colors and a new graphic treatment. The refreshed look extended across digital ads, landing pages, the website, and later print materials.

Logo

The logo remained the same.

Customers recognized the red house with the friendly smile.

Color Palette

Branding led with the signature red color, easily recognizable from the company uniforms and vans. The rest of the palette skewed cool and failed to convey the warmth of the customer service experience.

Updated Color Palette

Updated HomeServe color palette: red, bright blue, cream, light yellow and white.

The signature red stays. Blue becomes brighter and bolder. Cream and yellow round out the palette as softer accents.

Graphic Treatment

Original HomeServe ads that lead with the repair problem, like a leaking pipe or an HVAC unit, on white backgrounds.

Imagery led with the home repair problem, not the fix. White backgrounds blended into the feed instead of standing out.

Updated Graphic Treatment

Redesigned HomeServe ads featuring smiling technicians in red shirts on warm, bright backgrounds.

Imagery leads with real technicians rather than the repair problem, conveying HomeServe's friendly and professional service. Warm backgrounds and bright colors pop against the feed instead of blending in.

App Development

The scheduling flow made booking a repair feel seamless and showcased HomeServe's improved technical capabilities. The flow takes a homeowner from service selection through repair problem identification, booking, and technician tracking.

Mobile screen for HomeServe app asking to enter ZIP code 44113 to find tech for home repair.

Mobile screen asking which home system needs repair: Plumbing, Electrical, or Heating & Cooling HVAC.

HomeServe heating and cooling issue screen showing options, with poor airflow and uneven temperature selected.

HomeServe app screen showing scheduling options including date picker and time slots for repair service.

Phone screen showing HomeServe matching you with the right tech based on expertise, experience, location, and scheduling.

Mobile screen showing HomeServe heating repair scheduled for April 8, 2026, 4-6 PM with technician Richard L. on map.

Digital Campaigns

Three positioning strategies were developed and tested across paid social. Each strategy was brought to life through ads and landing pages to determine which drove the most interest.

Strategy 1: Cost

HomeServe ad: a smiling technician in a hard hat promising repair prices with no surprises.

HomeServe landing page headlined “Home repairs, priced right,” with repair categories and technician profiles.

Lower HomeServe landing page explaining how a repair works and which home systems are covered.

Strategy 2: Repair Quality

HomeServe ad: two technicians with tool bags and a 5-star technician badge.

HomeServe landing page advertising expert contractors who get the repair right.

Strategy 3: Customer Service

HomeServe ad: a phone showing the Schedule a Repair screen beside a smiling customer service rep.

HomeServe landing page advertising customer support from start to finish.

Print

The winning positioning was extended to print applications, including billboards and direct mail, to carry the same messaging into channels beyond digital.

HomeServe billboard reading “Home repairs done right. Expert local technicians. Repairs guaranteed.”

HomeServe offers local plumbing, heating, and electrical repair experts with photos and contact info.