HomeServe
HomeServe brought in Spark No. 9 to reposition their brand and expand their customer base to younger homeowners, including testing a new on-demand repair service. Over a 3-month engagement, I designed social ads, print, and landing pages that tested repositioning strategies and validated demand for a new on-demand repair service, along with a new scheduling flow that brought it to life.
App Development
The scheduling flow made booking a repair feel seamless and showcased HomeServe's improved tech capabilities. The flow takes a homeowner from service selection through repair problem identification, booking, and technician tracking.
Brand Redesign
The rebrand preserved HomeServe's existing brand equity, keeping the logo, fonts, and signature red color, while modernizing how the brand showed up on digitial. The refreshed look extended across social ads, print, and landing pages.
Logo
The logo remained the same.
Customers recognized the red house with the friendly smile.
Color Palette
Branding led with the signature red color, easily recognizable from the company uniforms and vans. The rest of the palette skewed cool and failed to convey the warmth of the customer service experience.
Updated Color Palette
The signature red stayed. Blue became brighter and bolder. Cream and yellow rounded out the palette as softer accents.
Graphic Treatment
Imagery led with the home repair problem, not the fix.
White backgrounds blended into the feed instead of standing out.
Updated Graphic Treatment
Imagery now leads with real technicians rather than the repair problem, conveying HomeServe’s friendly and professional service.
Warm backgrounds and bright colors pop against the feed instead of blending in.
Digital Campaigns
Three positioning strategies, cost, repair quality, and customer support, were developed and tested across paid social. Each position came to life through ads and landing pages, to determine which drove the most interest.
Strategy 1: Cost
Strategy 2: Repair Quality
Strategy 3: Customer Service
Print
The winning positioning was extended to print applications, including billboard and direct mail, to carry the same messaging into channels beyond digital.
