Consumer
Reports

SERVICES

Marketing

NEW PRODUCT TESTING

PROJECT TYPE

AGENCY CLIENT

Consumer Reports wanted to grow its membership among younger audiences. Market research revealed that they connected most with messaging that showcased the scale and rigor of the organization's testing process. I led the creative team in designing a campaign around that insight, executed across social and display ads, and a new landing page.

Social & Display Ads

Ads ran across Google Display and META platforms. Each execution leaned into a specific product category to make CR's reviews feel like they were made for you.

We drive 500,000 miles a year to find the right car for you.

Are you travel ready? Find the products you need.

Animated GIF showing kitchen items like coffee maker, refrigerator, blender, and pots with text emphasizing the importance of kitchen essentials.

You love your home. Let CR be your guide to the best home products.

Landing Page

To support the campaign, I designed and developed a new landing page to test against the client's existing one. The updated design puts the breadth of product reviews front and center to convey CR's value to prospective members.

New Product Testing

I designed the ads and landing page for Box Seat, a subscription unboxing concept targeting new parents. The campaign ran across paid social against both new and existing Consumer Reports audiences to measure demand before any investing on development.

Making a purchase? Get a sneak peek from our parenting experts first.

ConsumerReports

Social & Display Ads

Landing Page

New Product Testing

Next project

Consumer
Reports