Consumer
Reports

SERVICES

Marketing

NEW PRODUCT TESTING

PROJECT TYPE

AGENCY CLIENT

Consumer Reports wanted to grow its membership among younger audiences. Market research revealed that they connected most with messaging that showcased the scale and rigor of the organization's testing process, so I led the creative team in building a campaign around that insight, brought to life through a series of ads and landing pages.

Social & Display Ads

We drive 500,000 miles a year to find the right car for you.

Are you travel ready? Find the products you need.

Animated GIF showing kitchen items like coffee maker, refrigerator, blender, and pots with text emphasizing the importance of kitchen essentials.

You love your home. Let CR be your guide to the best home products.

Landing Page

To support the campaign, I developed a new landing page to test against the client's existing one. The updated design and messaging put a spotlight on the breadth of product reviews Consumer Reports offers.

New Product Testing

Product testing was conducted for a subscription-based unboxing series targeting new parents to validate demand. Using social media marketing, the concept was tested against both new and existing Consumer Reports audiences to gauge customer interest.

Making a purchase? Get a sneak peek from our parenting experts first.

ConsumerReports

Social & Display Ads

Landing Page

New Product Testing

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Consumer
Reports