Consumer
Reports

SERVICE

MARKETING

PROJECT TYPE

AGENCY CLIENT

Consumer Reports wanted to grow its membership among younger audiences. Market research revealed that they connected most with messaging that showcased the scale and rigor of the organization's testing process. I led the creative team in designing a campaign around that insight, executed across social and display ads, and a new landing page.

Social & Display Ads

Ads ran across Google Display and Meta platforms. Each execution leaned into a specific product category to make CR's reviews feel like they were made for you.

Consumer Reports ad: “We drive 500,000 miles a year to find the right car for you.”

Consumer Reports ad: “Are you travel-ready? Find the products you need.”

Animated Consumer Reports ad cycling through kitchen products like a coffee maker, refrigerator and blender.

Animated Consumer Reports ad featuring a top-rated drip coffee maker.

Consumer Reports ad: “Ready for summer grilling? Let CR help you choose the best gas grill,” with a 5/5-rated grill.

Consumer Reports ad: “You love your home. Let CR be your guide to the best home products.”

Landing Page

To support the campaign, I designed a new landing page to be A/B tested against the client's existing one. The updated design puts the breadth of product reviews front and center to convey CR's value to prospective members.

Consumer Reports mobile landing page with the Digital Annual plan at $39 a year.

ConsumerReports

Social & Display Ads

Landing Page

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Consumer
Reports