As part of Spark No. 9's client projects, we always began with a two-hour workshop to gather stakeholder inputs. These workshops were tough to schedule, often involving back and forth with participants before a time could be set, and the sticky notes they produced still had to be synthesized afterwards.
Working with the team, I designed Sparky to replace the workshop with an independent digital exercise. Clients provide their input asynchronously, which lets Spark reach more stakeholders than a single meeting ever could, and frees up the time a live workshop and manual synthesis used to take.
I designed Sparky's three exercises, positioning, audience, and creative, all built to be quick and easy to fill out. Every client is invited to complete all three, regardless of role or expertise.
I also wrote the backend logic that turns client input into testable positions and creative directions. It works to keep every variable distinct, while surfacing points of alignment and disagreement across responses.
The impact:
- Speed: Client inputs collected asynchronously. No need to schedule a workshop.
- Reach: More clients can provide inputs.
- Unfiltered: No senior voice in the room, so everyone's input carries equal weight.
- Cost: Less of our time means a lower fee.
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