Spark No. 9's client projects used to start with a two-hour workshop to gather stakeholder input. Scheduling it was its own challenge: coordinating everyone's calendars meant constant back-and-forth before a time could be set.
Working with the Spark team, I designed 'Sparky' to replace our workshop with a digital exercise. Clients provide their inputs independently, which lets us reach more stakeholders than a single meeting ever could, and frees up the time a live workshop and manual synthesis used to take.
I designed Sparky's three exercises—positioning, audience, and creative—to be quick and easy to fill out. Every client is invited to complete all three, regardless of their role or expertise.
I also wrote the backend logic that turns client input into testable positions and creative directions. It keeps every variable distinct, while surfacing points of alignment and disagreement across responses.
The impact:
- Speed: Client input collected asynchronously. No workshop to schedule.
- Reach: More stakeholders can contribute than in a single meeting.
- Unfiltered: No senior voice in the room, so everyone's input carries equal weight.
- Cost: Less agency time per engagement means a lower fee for the client.
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