Mocaa

SERVICES

BRANDING
DIGITAL PRODUCT

PROJECT TYPE

FREELANCE CLIENT
Mocaa is a two-way search platform connecting college applicants with admissions consultants, helping students get into their dream schools and consultants find clients. I led the branding and product design, shaping the experience for both user types.

Website

The platform design handles two distinct user journeys: applicants searching and comparing consultants, and consultants managing their profiles and client inquiries.
Mocaa desktop homepage with consultant search, a calendar and prep tools.
Mocaa mobile screens for a student profile and booking a consultant.
Mocaa mobile screens for a school-fit quiz and a college application guide.
Mocaa search results with consultant cards to select for comparison.
Mocaa side-by-side comparison of three consultants’ rates, experience and school expertise.

Emails

A suite of email templates covering onboarding, match notifications, and marketing.
Mocaa email congratulating a student on their acceptance letter and asking for a consultant review.
Mocaa welcome email with prep tools, next to a confirmation email introducing the matched consultant.

Print

Postcards, stationery, name tags, and other branded swag.
Mocaa brand stationery: letterhead, business card, folders, stickers and notecards.
Hand holding a phone with HomeServe’s Schedule a Repair screen, next to a leaking pipe and a broken AC unit.

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