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Star Anise Magazine

CATEGORY

branding
Digital
Editorial

PROJECT TYPE

Personal
Star Anise is a quarterly magazine I created to celebrate Chinese American culture in New York. Each issue centers on a single theme spanning art, music, food, and everyday life.

Star Anise seeks to explore cultural themes within second generation Chinese American lifestyles through a light-hearted but critical lens.

Editorial

The print editions establishe the magazine's visual identity. Each issue has its own distinct art direction while maintaining a cohesive system across typography and layout.
Star Anise magazine coversStar Anise magazine covers
Star Anise magazine spreads
Star Anise magazine spreads
Star Anise magazine spreads
Star Anise magazine spreads

Website

A digital home for the magazine where readers can browse and read issues.
Star Anise mobile pagesMoon cakes galore!Star Anise website, Lexie Liu feature

Emails

Campaigns timed to cultural moments, designed to drive readership for each new issue.
Moon cake, Mid Autumn Festival emailSubscription email
Mocaa artwork cover

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© 2026 Jessie Yao