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Star Anise Magazine

SERVICES

BRANDING
EDITORIAL
WEBSITE

PROJECT TYPE

PERSONAL
Star Anise is a quarterly magazine I created to celebrate Chinese American culture in New York. Each issue centers on a single theme spanning art, music, food, and everyday life.

Star Anise seeks to explore cultural themes within second-generation Chinese American lifestyles through a light-hearted but critical lens.

Editorial

The print editions establish the magazine's visual identity. Each issue has its own distinct art direction while maintaining a cohesive system across typography and layout.
Star Anise issues 3 and 4: Chinatown, We Love You and Kawaii Coffee Culture.Star Anise issues 1 and 2: Rappers, Made in China and Boba Liberalism.
Magazine spread with a Chinatown street photo and the words “Dear Chinatown, we love you.”
Spreads from Love Letters to Chinatown, with handwritten notes from the community.
Feature spreads on soup dumplings and outdoor dining in Chinatown.
Spreads on tea time at Nom Wah, with dim sum photos and a historic Chinatown street scene.

Website

A digital home for the magazine where readers can browse and read issues.
Star Anise mobile site showing the homepage, events page and Lexie Liu feature.Star Anise event page for a Mid-Autumn Festival virtual mooncake tasting with Fay Hua Bakery.Star Anise web feature on Chinese rapper Lexie Liu, with portraits and her album 2030.

Emails

Campaigns timed to cultural moments, designed to drive readership for each new issue.
Email inviting readers to a $25 virtual mooncake tasting for the Mid-Autumn Festival.Subscription email offering a year of Star Anise for $30, 25% off individual issues.
Mocaa desktop homepage and mobile app for finding a college admissions consultant.

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© 2026 Jessie Yao