Consumer
Reports

SERVICES

Marketing

NEW PRODUCT TESTING

PROJECT TYPE

AGENCY CLIENT

Consumer Reports is an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace.

Social & Display Ads

Market research revealed Consumer Report's target audiences connected with ads which showcased the rigor and scale of the organization's extensive testing process. Building upon this learning, I created series of social and display ads.

Landing Page

A new landing page was developed to test against the client's current page. The new landing page featured updated design and positioning that highlighted the breath of product review Consumer Reports offers.

New Product Testing

New product testing was conducted to validate demand in a new Consumer Reports product: a subscription to an unboxing series targeting new parents. The product was tested with new and current Consumer Reports audiences using social media marketing.

ConsumerReports

Social & Display Ads

Landing Page

New Product Testing

Consumer
Reports