UX Strategy & Experimentation Design Lead at Spark No. 9
March 2021 - September 2026
At Spark No. 9, I led UX strategy and design across a senior, 10-person team. From creative strategy to multivariate testing on landing pages, websites, and apps, I worked across industries with a talented multidisciplinary team, turning hypotheses into data-backed strategies that clients scaled into full campaigns.
- Delivered 48 client projects, spanning 124 testing waves and 189 brand positions/strategies across education, food & beverage, media, tech, and finance
- Notable clients: TED, Citibank, Consumer Reports, Caterpillar, Hearst, Guardian Life
- Partnered with strategy and data teams to test hypotheses at every stage of the customer journey, then built brand strategy decks that turned results into scalable recommendations
- Presented test results and brand strategy recommendations directly to client CEOs, CMOs, and other senior stakeholders
- Designed and built user-centric landing pages, websites, and app screens that brought tested strategies to life
- Used AI tools to rapidly wireframe concepts and visualize new products, accelerating creative development
- Managed and mentored a team of two junior designers
