March 2021 — Present
At Spark, I lead the team in all things UI/UX. From developing innovative new digital products to A/B/C (D/E/F...) testing on landing pages, I work across industries with a talented multidisciplinary team to translate business strategy into seamless user experiences.
- Create multiple, distinct, parallel customer experiences for new and repositioned products
- Collaborate with strategy and data teams to develop tests for each stage of customer interaction
- Develop creative strategy using behavior data collected through testing
- Design and build user-centric landing pages that support testing goals
- Communicate design strategy to clients, address feedback, deliver testing insights and go-forward campaign recommendations